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D) All of the above Ans: A Q.32. MCQ - Supply Chain Management variability at an acceptable cost b)quality depends on how well the product fits patterns of consumer preferences even though quality cannot be defined, you know what it is c)quality is the degree to which a specific product conforms to standards 22. Continuous flow b. The eCRM or electronic customer relationship management coined by Oscar Gomes encompasses all standard CRM functions with the use of the net environment i.e., intranet, extranet and internet. Marketing strategy is a long-term, forward-looking approach and an overall game plan of any organization or any business with the fundamental goal of achieving a sustainable competitive advantage by understanding the needs and wants of customers.. Scholars like Philip Kotler continue to debate the precise meaning of marketing strategy. A) Money B) Services C) Entities D) Social Service 2. A franchise. 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MCQ quiz on Marketing Management multiple choice questions and answers on Marketing Management MCQ questions quiz on Marketing Management objectives questions with answer test pdf for interview preparations, freshers jobs and competitive exams. The product of industry analysis is a document that will help you to make quality decisions about future development of your company. Department provides specific information to marketing managers: A) Marketing. So let’s take a look at some basic distribution or channel decisions, and how we decide on the best distribution channel for our product or service. C. business or organisation. Learn vocabulary, terms, and more with flashcards, games, and other study tools. 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The year 1991 is famous for. MCQ Questions for Entrepreneurship Development. In a customer orientated strategy, delivering a quality service for a specific product should be based on a clear understanding of the target market. #4 – Need-Based Customers. D. It is a good idea for small businesses to compete solely on price. Also, this document will help you to improve your competitive strategies that will position your company better in the particular industry. It might also describe several things about the product. Transatlantic Airlines identifies the most profitable customers and offers them specific incentives, a practice known as _____. Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, and how the consumer's emotions, attitudes and preferences affect buying behaviour. c. belief by customers that a product is unique. 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